Naturalprene by Picture Organic Clothing | Zero petrol, a new alternative to neoprene…

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Naturalprene by Picture Organic Clothing | Zero petrol, a new alternative to neoprene…

Naturalprene by Picture Organic Clothing | Zero petrol, a new alternative to neoprene

-THE CHALLENGE-

The Picture team searched for a sustainable and responsible alternative to the rarely recyclable and polluting neoprene: โ€œa high quality wetsuit, following our 100% eco-friendly visionโ€. So, instead of synthetic rubber, the brand uses a natural one which permits to reduce by half the carbon footprint !

-THE RESULTS-

The NaturalPrene stretch technology: a wetsuit made of 85% natural rubber from a Malaysian plantation and 15% synthetic chlorine-free rubber. Moreover, Picture used a revolutionary production process, integrating micro particles that enable NaturalPrene to extend up to almost 4 times its original size and solvent-free water based glue to paste the recycled polyester lining, which permits maximum comfort and ultra-fast drying.

THE VIDEO-

THE PRODUCTS-

picture organic clothing PREMIER
picture clothing DOME

More about Picture Organic Clothing :

Picture Organic Clothing is the story of three childhood friends: Vincent, Julien and Jeremy. They all come from different backgrounds, but what they have in common is their love of board sports: on snow, water and asphalt… In 2008, they launched a board sports brand decidedly different from the rest: unique because colorful and offbeat, but also completely eco-friendly and ethical. Hailing from Clermont-Ferrand, the trio overturns conventional ideas about so-called "green" fashion. And ever since, with their alternative, original image, theyโ€™ve taken on the heavyweights of the outerwear market.

Today, PICTURE ORGANIC CLOTHING is offered at over 500 points of sale around the world.

Picture Organic Clothing